Three countries, one business, one conviction
We believe the most radical thing you can offer today is something real.
How it started
Andre grew up in Brazil and lives between two worlds. Swiss passport, Brazilian heart. Victoria knows every craft tradition from the inside - which soaps are still made the old way, which ingredients are genuinely rare. Ale lives in Switzerland, understands what Swiss consumers expect, and brings Italian design sensibility.
We didn't sit down and write a business plan. We asked ourselves: why is there not a single shop in Switzerland that shows Brazilian craft products the way they deserve?
Team photo: Andre, Victoria, and Ale
The bridge that already exists
The connection between Switzerland and Brazil isn't invented. It's 200 years old.
In 1936, Le Corbusier, the most famous Swiss architect of his generation, flew to Rio de Janeiro. He met Oscar Niemeyer. What followed changed architecture: Swiss rationality absorbed through Brazilian sensuality produced Brasilia. Curves instead of boxes. Joy instead of function.
Even older: in 1818, 1,458 Swiss colonists founded Nova Friburgo in the Brazilian mountains. Over 200 years, Swiss dairy traditions and Brazilian tropical culture fused. Today the descendants speak only Portuguese.
And Nescafe? It exists because Brazil asked Nestle for help with coffee surpluses. One of the most iconic Swiss products is the result of a Brazilian-Swiss partnership.
What we do differently
Sol de Janeiro has Brazilian vibes without Brazilian substance. It's an American company using Brazil as an aesthetic. Granado has 150 years of heritage but hides its Brazilian identity in Europe. Rituals built EUR 2.43 billion on Asian-inspired rituals, but no South American tradition.
We have real people from real places with real relationships to both sides of the bridge. Andre selects products in Brazil and knows what works in Swiss bathrooms. Victoria knows the artisans personally. Ale tests every product against Swiss standards.
That's hard to replicate.
What to expect
Curated Brazilian personal care, home objects, and accessories. Every product with a traceable story: who made it, where, from what raw material, and what tradition it carries.
We don't sell wellness. We sell warmth. We don't sell products. We sell presence.
Brazil is coming to Switzerland.
Be among the first to experience it. Early access, launch discounts, and stories you won't find anywhere else.